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January 26, 2022
The Dos and Don'ts of Dynamic Content

More media hosts are adding the ability to add dynamic content. It sounds too good to be true, and when not used properly it can really make you sound like an amateur.

Dynamic Content Flavors

Pre and Post Rolls

This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/

Mid Rolls

This enables you to content  (ads, or other promotions) anywhere in your show (you select where, and the content is inserted)

The dynamic part is you can change the content later and it will update all the episodes that have "Spots." 

Dynamic Ad Companies

When I did the research for my book I used a dynamic ad insertion company that put generic ads into my show. It paid .0017 per episode. If you have 2000 downloads that calculates to $3.40 (so these only work for people with HUGE audiences. 

Things to Think About

You need to get consistent with your recording volume as you want the dynamic content to  be the same volume as the rest of the episode. 

You need to think about how you are going to lead into the content and come out of it. You can leave a very small space as when you pick the spot you can go down to millisecond precision. 

Don't have "new toy" system and drive away listeners with too many spots.

Companies That Offer Dynamic Content

Buzzsprout (pre and post roll)

Captivate (pre, post, and midrolls)

Libsyn (ore, post, mid, and geographic targeting enterprise solution)

Blubrry (enterprise solution)

Red Circle (pre, post, mid)

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