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Sponsorship Episodes

70
March 7, 2026

Why Your Podcast Dreams Might Need a Reality Check

Many aspiring podcasters jump into the game with dreams of monetizing through advertising. But, oh boy, they may want to sit down for this one. The conversation dives deep into the reality of podcast sponsorships and the ever-evolving landscape of listener numbers. Dave Jackson brings in insights from Rob Walsh and Dan Granger, revealing that the golden number for downloads keeps climbing. Gone are the days when 5,000 downloads would get you a seat at the table; now, advertisers are eyeing...
56
June 1, 2022

How Much Do I Charge ?

You have a product, service, or potential sponsor and you have no idea what to charge. Some questions you may want to ask How niche is your audience? (the more niche - the more you can charge) What problem does your product solve? Can you make money with your product/service? How will you charge (avoid CPM for sponsors) Whatever you first land on for a price it is probably not enough (we all underprice). What is the cost of your product/service
23
April 30, 2021

Agnes Kozera Helps You Find Sponsors For Your Podcast

Today I am joined by Agnes Kozera from Podcorn.com Porcorn can be used to find sponsors for your show, but also if you are trying to get in front of your target audience, you might consider being a sponsor/brand and sponsor other similar podcasts. SPONSOR: Check out the Book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood A great book to help you gain insights into what IS WORKING in podcasingt when it comes to making money. Other topics include: 00:55 How Long...
22
Dec. 30, 2020

The Jordan Harbinger Deals Strategy

If you're using advertising in your podcast, this strategy from Jordan Harbinger can boost your effectiveness. Jordan is a VERY popular show. Check him out at www. jordanharbinger.com
20
June 19, 2020

Advertising and More

Today we talk about the terminology and strategies for selling advertisements on your podcast as well as some additional ways to make money with your podcast.
15
May 6, 2020

Use an Auction to Set a Price

You can use a free plugin to auction off an add spot
11
June 21, 2018

Your Podcast Media Kit Part 1

How to make a podcast survey using a free tool. Choosing the best questions, and understanding the different types of surveys
10
June 5, 2018

The Truth About Podcast Sponsorship

People think a podcast sponsor is the Holy Grail. it's not for 95% of podcasters
4
Jan. 26, 2018

Getting Sponsors For Your Show

Only 8% of podcasters get enough downloads to attract sponsors. Today we talk about alternatives