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Nov. 18, 2025

Your North Star: When You Get Kicked Where it Counts

This newsletter contains affiliate links. Not all of them, but some of them. I earn a small commission, and it doesn’t cost you anything. I call that a win-win.

NOTE: This is a double-decker version of the newsletter as you will hear why there was no newsletter last week.

Getting Back Up Again

Life throws your curve balls, and things don’t always go as planned.

  1. Last newsletter, I sincerely asked to hear your feedback. I got a .17% (not 1.7, .17) response. That in itself is feedback. That is a mirror that says (to me), that I’m not connecting with you as much as I think I am. Not the news you want, but it’s information that I can use (and yes that link is still available as I still need your feedback.)

  1. Have you ever wondered how “Lifetime Deals” work? The company gets a bunch of money up front, but years later you’re still getting a service and they are getting nothing. If the company didn’t manage their launch right, you end up in the situation I am in. Adilo is a video hosting company that I paid $425 for a lifetime deal. That was twenty eight months ago. They just announced they are going to either kick me off or charge me $35/month starting in a month.

Yesterday when I logged in, they stuck an upgrade page in front of me. Apparently to get rid of it I triggered a yearly sale of $345, and when I asked for a refund, they said no. I talked to my credit card and will dispute the charge, and when I informed them that the minute the charge goes through, it will be contested. Shockingly, the are working on a refund now.

Then later when I logged in to download my files ( I was going to move them to Bunny.net, but I do love some of the features at Voomly, (I may use their smallest plan for marketing videos). I’ve been using Tella to make videos (It’s like Loom on steroids), and after looking into their plans, I decided to upload my videos there.

My dashboard at Adilo (4 days later) is nothing but a blank white page (luckily I do have backups). I will need to update every tutorial on the School of Podcasting. Not hard. Just tedious and time consuming.

You know it.

I know it.

Sometimes life just sucks.

You have your stories just like mine. We’ve all forgotten to press record at least once.

Back in 2005 (I need to find this recording) I said, “I think podcasting is going to change the world.”

I still do.

That is my “North Star” and why I fire up a microphone and try to help others change their world (one download at a time). It’s good to know your WHY in times like these because life will try to knock you off your course, and stop you from achieving your goals. As Vince Lombardi said, “It’s not how many times you get knocked down. It’s how many times you get back up.”

We all get knocked down, champions get back up. You got this.

If you need, Dr. Balboa has some words for you.


Captivate Black Friday Deal - 4 Months Free!

Was Obama the President the last time your media host introduced features? Do they have technical issues on a regular basis? Are they firing your favorite staff members? Do what I did and move to Captivate. I have over 20 shows on Captivate. When you sign up in November you get 16 months for the price of 12! Even better? It’s not just for new people (I used this deal to upgrade). Check it out.


My Latest Content

School of Podcasting (​follow​)
Small Audience, Big Results: Making Sponsor Deals Work for Any Podcaster – Heidi Kay Begay

Over Delivering Value: The Secret Sauce for Podcast Success (Defining Value)

Your Podcast Consultant (​follow​)
Two Tools To Help Come Up With Podcast Names

How to Source Listener Questions Before You Have an Audience

Feeding My Faith (follow)
One Choice at a Time: Escaping the Cycle of Quick Hits and Empty Wins


Stuff That Caught My Eye

Ozzy’s Family Provides an Update

Sharon, Jack, and Kelly give an update and behind the scenes of Ozzy last days through tears. It’s brutally honest, and at times disgusting when you hear how people are using Ozzy’s death to boost their careers. This is so vulnerable, it’s hard to watch.

Check it out!

The Dude From Riverside (Stephen Robles) Left

This will be interesting. Is his channel successful because he was the face of Riverside?

Check It Out.

Libsyn Let Elsie Escobar Go

Elsie Escobar is one of my favorite people. Not because we are two peas in a pod, but the opposite. We think a lot different, but she is the kind of person who doesn’t make you feel stupid or ashamed for your thoughts, and then compassionately will share her views. She has and does influence many podcasters (especially those underserved voices).

Libsyn let her go after 19 years. At this point I consider them more of an advertising company than a hosting company. They also shut down their “The Feed” show.



Rob Walch Brings Back Podcast 411


Check out Rob Walch’s Podcast 411 show for news and interviews. I still have friends over there so I don’t want to shoot my torpedoes at the Libsyn boat, and will leave it with, “I don’t understand what they are doing over there.”

Rob’s Presentation at Podcast Movement has some great insights into video (I often quote his Audio outperforms video 15 to 1 stat) See presentation HERE.

Suno AI Music Creation is Much Better

I checked Suno out when it first came out and it was not good. Fast forward a year(ish) and I was amazed the music you can have created. I made a quick video.

WATCH VIDEO

What’s Coming In The Future

Whatever you want me to talk about. Just press reply and let me know what you want to hear. I’m serious.


Need Help With Your Podcast?

Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005

USE THIS LINK ««and save 20% using the coupon code newsletter

If you start now, you’ll be in the right place to take over the world in January!

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